The 11-Day AI Citation Half-Life: What It Means for Your Content
The 11-day finding measures a drop from peak citation share. It calls for careful monitoring, not an automatic fortnightly publishing schedule.
AI Search
How discovery is changing.
AI Mode vs AI Overviews: Why You Should Measure Them Separately
AI Mode and AI Overviews can answer similar questions using different sources. Measure each separately while keeping one strong SEO foundation.
Does AI Search Prefer Fresh Content? Read the 25.7% Figure Carefully
AI-cited pages were younger on average in one large study. That does not mean a cosmetic update will increase your chance of being cited.
How to Measure GEO Without Inventing an AI Visibility Score
A practical GEO reporting framework that separates brand mentions, citations, accuracy, visits and commercial outcomes.
Local search in the AI era: a useful plan for Australian service businesses
Search is changing, but local customers still need clear answers. Build a stronger presence across your website, listings and customer proof.
Start AI search content with the questions people ask
A practical starting point for clearer answers in a changing search journey.